Patient recruitment remains a critical challenge in clinical trials, with up to 80% of studies failing to meet enrollment timelines, causing costly delays. With the data revolution transforming the healthcare industry, it seemed that clinical trials would see a new horizon, but it has yet to come. Success in addressing this challenge requires balancing data-driven strategies with trust-building efforts, as both are critical to recruiting and retaining participants. While data offers valuable insights, trust, particularly between patients and physicians, is essential for effective recruitment. Building this trust requires sustained effort and is necessary for long-term success. Ultimately, patients should not have to choose between data and trust – harnessing both can accelerate trials while ensuring inclusivity and efficiency.
At Greenlight, we believe that trust is the cornerstone of successful clinical trial recruitment and patient engagement. We are uniquely positioned to bridge the gap between data and trust by empowering patients with transparency and control over how their health information is shared. By fostering clear communication and safeguarding privacy, the healthcare and EHR data-sharing community can play a vital role in improving the overall experience and outcomes for patients involved in clinical trials.
Read the full article here: Recruiting Clinical Trial Participants: How to Balance Data and Trust
